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Riders newsStreetfighter 848 Demo Week Saturday 11th February to Saturday 18th February Head on down to your local Riders store during this special week and get to grips with theall-new Ducati Streetfighter 848. It features the same ferocity of it’s brutal big brother but benefits from greater precision and handling thanks to Superbike technology derived directly from the sublime 848 EVO. Ducati Traction Control, liquid-cooled Testastretta 11° engine, new frame and refined geometry help deliver a knock-out punch of riding enjoyment. Demo ride one during this week and you will get a free t-shirt! This article was posted on Wednesday 1st February In store now the 848EVO Corse - a racing dream come true.
This article was posted on Wednesday 1st February
Notable Contribution to the brand. 1st
This article was posted on Wednesday 9th November Ducati 2012 Model year Preview
Ducati has even more news for 2012. The Multistrada 1200 S Touring will be available in the striking Race Titanium Matt colour scheme, and a new “Corse Edition” of the Hypermotard 1100EVO SP will be launched, track-ready for action. This article was posted on Wednesday 26th October Ducati 1199 Panigale “Superquadro” power house revealed With just a matter of weeks to go until the final unveiling of Ducati’s brand new 1199 Panigale at the EICMA International Motorcycle Show in Milan (10-13 November), the Italian manufacturer now reveals the secrets behind the awesome power of its 2012 Superbike. Ducati’s latest engine, the Superquadro, goes beyond the barriers of engineering to enable the introduction of a futuristic Superbike today. Its no-compromise approach to design, combined with Ducati’s Italian innovation has now set the most extreme benchmark ever and stands as the latest milestone in Ducati’s long and iconic history of Superbike engines. The innovative Superquadro engine, so called because of its massively over-square bore and stroke ratio, has increased power to an absolute production twin-cylinder milestone of 195hp and torque to 98.1 lb-ft (13.5kgm) with user-friendly Riding Modes that deliver that power appropriate to the rider’s style and environment. Its construction has enabled a radical reduction in overall vehicle weight and, further identifying Ducati’s constant pursuit of performance perfection, major services have been extended to 24,000km (15,000 miles). Only Fabio Taglioni’s masterpiece 90° L-twin configuration and Desmodromic valve control have been retained from previous engines. Everything else is new. This article was posted on Friday 7th October Prices Released This article was posted on Friday 7th October Ducati Reveal More 2012 Model Details
Having proved its innovative concept and established itself as a new industry benchmark, the award-winning Ducati Multistrada family moves into 2012 as the company’s top-selling motorcycle and with the confident range of Multistrada 1200, 1200 S Sport, 1200 S Sport Pikes Peak Special Edition and 1200 S Touring. While all 2012 models will have revised seats with comfort-enhancing increased rider’s seat length front and rear, the Multistrada 1200 S Touring will also be offered in a brand new “race titanium matte” colour scheme with “racing black” frame. The new colour scheme is in addition to the currently available red and arctic white. The 2012 Hypermotard 1100EVO SP will now be available as a Corse Edition, taking the whole Hypermotard concept to a higher level in Ducati Corse style. High ground clearance, high spec suspension and high bars make the 1100EVO SP Corse Edition track-ready for action in full red, white and black Ducati Corse official colours. This article was posted on Friday 7th October 2011
Diavel Scoops MCN's Machine of the Year and Cruiser of the Year Awards 2011
The Diavel took the prestigious award despite stiff competition from other manufacturers, but it was its ‘rule-changing’ and ability to ‘redefine the cruiser class’ that impressed the MCN judges. Motorcycle News Editor and head of the awards judging panel was ‘blown-away’ by the Diavel and commented: “There was no hesitation here because I have never known a bike exceed expectations by such as huge margin. It has massive presence as a cruiser and should clearly appeal in an entirely new market for Ducati, yet the performance and the feel of the bike is fabulous. It’s easy to forget it also has a world-leading electronics package which otherwise would have been five years away in this sector.” The Diavel has not only exceeded MCN’s expectations but also Ducati UK’s with sales surpassing initial forecasts and continuing to do so. Tim Maccabee, Managing Director of Ducati UK collected the award and spoke of his delight at receiving the award: “Receiving this award for the Diavel endorses our experience in the market, both in the UK and around the world. When people test ride a Diavel they invariably want one and demand and has been high since the launch.” Ducati has continued to innovate and build on the relationship with AMG by recently introducing the Diavel AMG Special Edition, the flagship model for the Diavel family. This article was posted on Friday 23rd September 0% APR on Multistrada 1200 For a limited time and exclusive to Riders of Bridgwater, Bristol and Cardiff we are able to offer 0% finance on any in stock Multistrada 1200. The award-winning and highly successful Ducati Multistrada 1200 combines ground-breaking design and unprecedented technology, the Multistrada’s Sport, Touring, Urban and Enduro riding modes enable a truly enjoyable and customisable riding experience separated by just one click. For full details just give Riders a call on 0800 678 5462, this offer is not available from any other Ducati dealer. Finance only available to applicants 18 years old and over, subject to status. Maximum term – 24 months. 50% deposit required. 0% finance available on in stock Multistrada models only. Offer expires 31 st October 2011. This finance offer is only available through Ducati Finance provided by Black Horse Ltd, St. William House, Tresillian Terrace, Cardiff CF10 5BH. Ducati announces 2012 Superbike name as “Ducati 1199 Panigale” Having attracted massive, world-wide interest during the machine’s many test phases, the Pronounced “Pan-ee-gah-lee”, the new model breaks with Ducati’s Superbike tradition by adding a name to its 1199cc engine capacity (referred to as eleven-nine-nine), making a significant and warm association to its historic roots in the Borgo Panigale area of Bologna. In an Italian territory known as “Motor Valley” and where high performance and racing runs through the veins of its passionate people, Ducati now underline their pride in being world ambassadors for the “Made in Italy” title by immortalizing their home town in the name of the new Superbike. Developed as a true sport bike with competition in its DNA, the Ducati 1199 Panigale will first see racing action in the 2012 FIM Superstock Championship and, in accordance with the factory’s development program, make its debut in World Superbike in 2013. The two-stage introduction enables Ducati additional development for the Superbike version of the 1199 Panigale, appropriate to the more open regulations of the World Superbike category, and in addition help control costs for World Superbike teams who can continue to compete with a 2012 version of the 1198 with technical support from Ducati Engineers. 0% Finance on 696 & 796 Ducati has just launched great new 0% finance deals available on the Monster 696 and 796. Put down a 50% deposit and get 0% for 24 or 36 months or put down 33% deposit and get 0% for 36 months. Other deals are also available please contact us for full details and your personal quote please give us a call, Bridgwater 01278 457652, Bristol 0117 958 8777 or Cardiff 02920 780070. The new Streetfighter 848
Available from November 2011 onwards, the new fighter is dressed in red for Ducati traditionalists, while yellow makes a return for mid-range purists and "dark stealth" provides a matte-black reminder of the Streetfighter's aggressive image. More information will soon be available, contact your local Riders branch to place your order today! Ducati AMG Special Edition Ducati and Mercedes AMG have proudly announced that the first public showing of the Ducati Diavel AMG Special Edition will be at the 64th International Motor Show in Frankfurt, Germany from 15-25 September. The 2012 flagship model of the Diavel family is a tribute to the AMG luxury-sport brand and is intended for passionate connoisseurs of technology, engineering detail and exclusive style.
Based upon the Diavel Carbon, the Diavel AMG Special Edition features AMG’s signature 5-spoke wheel styling, carbon fibre lateral radiator grills with aluminium trim, AMG-style sport exhaust system with engraved end-caps and AMG-style horizontally ribbed seat upholstered in Alcantara®. The model’s incredible attention to performance detail also ensures that every engine has its Desmodromic cam-timing set by hand and authenticated with the name of the engine technician engraved on the left-side engine casing. Further underlining the model’s exclusivity, each motorcycle will have a numbered plaque on the fuel tank. Hand-built - as with all Ducati motorcycles - the exclusive new Diavel AMG Special Edition is dressed in matte black carbon fibre bodywork with AMG’s very own “Diamond White Bright” stripe and frame colour contrasted with black wheels. The special edition wheels, seat and exhaust end-caps are all AMG branded while “AMG” is also laser-engraved into the air-duct panels either side of the fuel tank. The Ducati Diavel AMG Special Edition and exclusively designed leather jacket and helmet apparel will be available in early 2012, with orders opening to coincide with the first public showing at the Motor Show in Frankfurt, Germany. This article was posted on Monday 5th September Club MSV to hold Ducati owners’ Trackday at Cadwell Park Club MSV, the trackday arm of circuit owner MotorSport Vision are holding a trackday exclusively for owners of Ducati motorcycles at Cadwell Park on Saturday 23 July. The day will be split into three groups of novice, intermediate and advanced riders and therefore suitable for all levels of experience, promoting a safe environment for everyone to enjoy. Cadwell Park is renowned as one of the UK’s finest circuits for motorcyclists and a firm favourite amongst the biker community. With big changes in gradient amongst the twists and turns through picturesque park woodland, there are a variety of challenging corners and straights for enjoying the power of the legendary Ducati superbikes. To book a place on the Club MSV Ducati trackday on Saturday 23 July at Cadwell Park for just £119, call 0843 453 3000 or visit www.clubmsv.co.uk Multistrada 1200 Finance Promotion Ducati UK has launched a new PCP promotion for the award winning and ground breaking Multistrada 1200. This article was posted on Wednesday 6th July £1,000 to indulge in Ducati Accessories or Apparel The 1198 and 1198 SP are world class Superbikes. Both deliver real world performance distilled from Ducati MotoGP and WSBK heritage. Whether you choose an 1198 or the range topping 1198 SP you are in exclusive company. Purchase a new 1198 model between June 1st and August 31st and you'll receive a £1,000 voucher to spend in-store, on Ducati Performance Accessories or Apparel or an additional £1,000 for your part exchange That should get your heart racing even faster. T&C's apply please contact us in Bridgwater, Bristol or Cardiff for more details. This article was posted on saturday, 4th June, 2011 Puma GP Replica collection, Ducati Corse spirit The defining characteristic of Team Ducati? Passion with a capital P! First and foremost, even more than technical qualities, being part of a successful team means feeling involved in a shared adventure. You too can share the dream by wearing the Team Polo '11. With the fabric printed in the official MotoGP team colours, it reflects Ducati's unique sporting spirit in every single detail. Get one in store or online here. This article was posted on saturday, 4th June, 2011 Ducati Grandstand 2011 – Share the Passion! Show your support for Ducati and join hundreds of fans with a reserved Ducati grandstand The 2011 AirAsia British Grand Prix (MotoGP) at Silverstone will see, for the first time on a UK track, the new Ducati rider line-up of Valentino Rossi and Nicky Hayden and to celebrate this occasion Ducati has a dedicated section of Village B grandstand to host all the Rossi, Hayden and Ducati fans. Village B offers great views as the riders approach the new Arena section and Becketts The ticket includes access to General Admission areas and to any roving grandstands on Friday and Saturday. As part of the Ducati Grandstand package spectators will receive on Sunday an official Ducati T Shirt and Cap helping to create a sea of red in this Ducati fan area. This is the first time Ducati has had exclusive grandstand seats reserved just for fans at a British MotoGP and no doubt the Ducati riders, Valentino Rossi and Nicky Hayden will take inspiration from the support generated from the grandstand. Tickets cost £148.09 (the same as Silverstone's Weekend Platinum Grandstand package) and will be on sale only through Silverstone's website. This article was posted on Tuesday, 12th April, 2011 100bhp, 169kg, ABS and Traction Control for £8995!!!! Breaking with convention has always been part of the Ducati formula in the creation of every Monster that's ever been. What you see before you is the definitive naked icon. Evolved to deliver 100hp and 76 ft/lbs of torque, the Desmodue Evoluzione engine is the most powerful to have ever graced an air cooled Ducati. Twin stacked exhausts, ten spoke wheels, an improved riding position and Corse styling complement its performance with a hard-edged sporting intent. Ducati Traction Control and ABS fitted as standard, add safety to a more progressive riding style. At just 169kg, less is still more. Uncover the ultimate naked for just £8,995 in store soon. This article was posted on Tuesday, 12th April, 2011 Ducati Days Ducati Days has been designed to be more than just a track day. It is an interactive weekend that encompasses the best elements of Ducati and motorcycling. Event partners, Silverstone Circuit, has JUST announced a fantastic offer for all participants purchasing a full Rider Ticket. Full ticket holders will now be eligible for two free Silverstone BSB tickets and a 20% discount on up to four MotoGP Ducati Grandstand tickets – a total value £188. This is the chance to see some great racing on a circuit that ‘Ducati days' riders will have experienced for real! To book your place please contact your local dealership. This article was posted on Tuesday, 12th April, 2011 Watch the MCN's glowing report of the Diavel MCN's Phil West tested the Ducati Diavel in Spain and was blown away by the 162bhp, V-twin powered Ducati. Watch the report by clicking here. (opens new browser). For an invite to the VIP launch of the Diavel taking place in Cardiff on Wednesday 23 rd February, Bristol on Thursday 24 th February and Bridgwater on Friday 25 th February. Please register your details here. This article was posted on Wednesday, 16th February, 2011 The new Diavel in the Press The brand new Diavel test ride reviews are already landing... brilliant reports and even Kevin Ash appears to have run out of superlatives! The first paragraph of Kevin's article really couldn't get any better “This is the most unexpectedly brilliant machine I've ridden for many years, and that's not simply because my expectations were low to start with – I always though it was going to be fun – but because it handles superbly and is powered by the best engine Ducati has ever made.” Read more by clicking this link. (opens new browser) This article was posted on Wednesday, 16th February, 2011
Ducati Diavel This article was posted on Wednesday, 22nd December, 2010 Diavel now in Black
We are lucky to be receiving great interest in this new bike so if you are interested place your order now to avoid the wait! This article was posted on Wednesday, 22nd December, 2010 2011 Ducati 848 Challenge Experience the most exciting race series the UK has seen in years... This one-make series for Ducati 848 and EVO models guarantees close racing and a tight With huge audiences at some of the major rounds, the Ducati 848 Challenge is a high-profile race series with coverage across TV, print media and online. The Ducati UK 848 Challenge offers a truly unique opportunity to compete on foreign soil, as no other British series does. Run over eight rounds, six in the UK, including five BSB rounds. With two overseas rounds taking place at Assen and either Mugello or Imola (tbc). Competitors will use the same models, from the 848 range (base / Evo), which with the exception of race fairings, tyres and exhausts, will remain predominately standard. The 848 models are regarded as some of the finest handling bikes in their class, offering the same design and visual profile as the bike campaigned in World Superbikes. A new or used Ducati 848 / Evo will be needed to compete together with the series entry fee of £1500 Purchase a brand new 848 Evo Stealth model from Riders for £9,995 and your series entry fee will be included in the price, please contact us if you are interested in taking part. The prize for 1st place in the series is a brand new 848 Evo. This article was posted on Tuesday, 30th November, 2010 Ducati Diavel
This article was posted on Wednesday, 3rd November, 2010 Carl Fogarty and Ducati reunited
The 848 Challenge will visit some of the most iconic circuits in the UK and abroad with two overseas rounds planned for Assen and Mugello. Further details of the 2011 Ducati 848 Challenge will be announced during this weekend's title deciding final round of the MCE British Superbike Championship at Oulton Park. This article was posted on Friday, 9th June, 2010 Upgraded 1198S becomes the 1198SP for 2011 This article was posted on Friday, 9th June, 2011 Ducati UK announce launch of new 848 EVO
The 2011 848 EVO now further enhances Ducati's most impressive lightweight Superbike ever with more power from the Testastretta engine and more braking power from Brembo's incredible Monobloc brake technology combining to provide an even more exciting way to enter the world of Ducati Superbikes. The “EVO” treatment applied to the 848 introduces a 6hp power boost to 140hp (103kW) and a torque increase to 72.3lb-ft (98Nm) that results in a razor-sharp and easy-to-use power delivery while the combination of the 848's legendary (168kg) chassis set-up and planet-stopping Brembo Monobloc brakes gives unthinkable braking performances most can only dream of. Iconic features from the World Championship-winning machines, such as the twin under-seat silencers, single-sided swingarm, Trellis frame, beautiful race bodywork and steering damper, are all part of the 848's DNA. The 848 EVO Dark Stealth and 848 EVO will be available at the same price as the outgoing 848 range including the traditional colour of Ducati red with red frame and black wheels and introducing the stunning new “dark stealth” with racing black frame and black wheels. This article was posted on Wednesday, 23rd June, 2010
Ducati Superbike Promotion Extended Ducati has announced that the current Superbike Promotion will extend until 30 April to make the most of the better weather and the start of the riding season. If you buy a new Ducati Superbike before the 30 th April you will receive a free Ducati bundle* packed with items specially geared towards those of you who ride without compromise. Ducati Corse Riding Gear Set: With the new Ducati Corse logo, as proudly worn by our Factory Riders, this consists of Ducati leathers, helmet, gloves, boots and back protector. Ducati Track Day: A day at a conveniently located European race track, with one of our riders helping you perfect your riding technique. A Day at the Races Invitation: A ticket to join Ducati at a World Superbike Championship round and a place in the official Ducati Grandstand. *Purchase an 848 or 848 Dark and receive the Riding Gear Set, purchase any other Ducati model to receive the Riding Gear Set, Track Day and Day at the Races. This article was posted on Tueday 13th April 2010 V.I.P. Preview Evenings Join us and get under the skin of the most anticipated motorcycle of 2010 and quite simply the most technologically advanced road bike ever created. The all-new Multistrada 1200 brings unrivalled versatility to the UK roads - all of them, by being 4-bikes-in-1. A 150hp Sportsbike, a fully laden Tourer, a 100hp Urban weapon and an Enduro capable motorcycle. All available at a click of a button. This is a motorcycle that truly adapts to your riding style and not the other way around. At these special preview evenings on the 3rd, 4th and 5th of March (Plus all day on Saturday 6th March at Ducati Bristol), we will take you through all of these stunning features and more, including: Ducati Electronic Suspension, Traction Control, ABS, the new 1198 Superbike derived Testastretta 11º engine and the 4 model versions. Wednesday 3rd March – 6 - 8pm Riders of Bridgwater Thursday 4th March – 6 - 8pm Riders Of Cardiff Friday 5th March – 6 - 8pm and Saturday 6th March – 9am - 6pm Ducati Bristol This article was posted on Monday 1st March 2010 Riders of Cardiff Scoop New Dealer of the Year Award Ducati dealers from all over the UK gathered for the annual Ducati dealer meeting during the recent London Motorcycle Show at Excel. The dealers were presented with an overview of 2009 and the plans and strategies for 2010 which should prove to be exciting times for the Ducati dealer network with the launch of the eagerly awaited Multistrada and other innovative bikes such as the Monster ABS models. The dealer meeting closed with the customary dealer awards for those who had excelled in 2009. Commenting on the awards, Tim Maccabee, Managing Director of Ducati UK said “the annual dealer awards are an opportunity for us to recognise the efforts of our best dealers in the previous year, those who have gone over and above the call of duty in meeting the needs of customers and representing the brand. Choosing the winners is always a tough call because, as you can imagine, every Ducati dealer is enthusiastic in representing the brand and we believe they all deliver high standards”. New Dealer of the year 2009 was awarded to Mr Phil Jessop owner of Riders of Cardiff and was obviously jubilant to receive this award on behalf of his fantastic team in Wales! This article was posted on Tuesday 23rd February 2010 Ducati Streetfighter Riders have only ONE remaining, new pre-registered Ducati Streetfighter* in red. This fantastic bike comes with a factory two year warranty and road side recovery assistance all for just £9,999 on the road! Remember these bikes are selling fast and if you would like to claim this last one contact us HERE where our sales team will be more than happy to discuss anything you need to know about the bike, payment or delivery. * The bike pictured above is a Ducati Streetfighter S model. This offer applies to the standard Ducati Streetfighter only. This article was posted on Friday, November 13, 2009 The new 2010 Multistrada 1200 Ducati UK will be showcasing two of the hottest new models at this year's NEC motorcycle show. The new and eagerly awaited Multistrada 1200 along with the acclaimed Hypermotard 796 will be making their UK debuts at the International Motorcycle Show in Birmingham from the 27th November to the 6th December. Ducati will have just two new models on display rather than their full range with a smaller scale stand than in previous years. However despite the economic climate that has resulted in other manufacturers taking the decision not to attend this year's show at all, Ducati felt it was vital to not only support the UK's premier motorcycle show but also not to deny the British public the opportunity to see one the most important and eagerly awaited bikes of 2010. The Multistrada 1200 unveiled recently at the Milan show stunned visitors with its innovative Weighing in at 189kg the Multistrada is lighter than any other road enduro, touring or sport touring bike currently available and coupled with class leading technology, Ducati has once again set the benchmark and is certain to be the biggest draw at the show. The Hypermotard 796 joins the Multistrada at the NEC and has already been lauded after its recent press launch in Bologna where it impressed with its agility and adeptness and will no doubt be a draw to those looking for a versatile urban companion. The 796 is as aggressively striking as the 1100, but with a lower seat height, flexible 81hp engine and an overall weight of 167kg, the new 796 fuses aggression with mild manners, a perfect combination for the city or the open road. This article was posted on Friday, November 13, 2009 Colour changing Ducati's Ducati now offer dozens of different colour panels for their ever-popular Monsters. The idea is fancy a change, buy a new set of panels, fit them in just 15 minutes and bingo – a new bike (well almost but you will probably fool the neighbours!) Ducati sent a set to Motorcycle News Senior Editor John Westlake – you can watch the footage yourself below click here.
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During the recent world wide Ducati conference Riders Motorcycles were delighted to win a special award for notable contribution to the brand.
With just a few days to go to the 69th edition of the International Motorcycle Show in Milan (EICMA) and after having presented previews of the Diavel AMG Special Edition and Streetfighter 848 and officially announced the launch of the new 1199 Panigale Superbike, 
Just weeks away from the unveiling of Ducati’s new 1199 Panigale Superbike at the EICMA International Motorcycle Show in Milan (10-13 November) and following the recent release and launch of the brand new Streetfighter 848, Ducati now reveal even more details of next year’s range. 
The Ducati Diavel has been named as MCN’s Machine of the Year 2011 at a glittering awards ceremony attended by the heads of the Motorcycle Industry and the MCN team. 
exciting new model is also now officially named in an emotional video released on the Italian manufacturer’s website, Ducati.com, and Ducati Motor Holding’s official Youtube channel. The wait to discover the incredible performance, innovative design and ground-breaking technologies of the new 1199 Panigale will continue for just a few more weeks. 
interpretation of the Streetfighter style is destined to become the benchmark in the segment of sport naked. Be seduced by a new object of desire.
seat at the 2011 AirAsia British Grand Prix (MotoGP) 
Following customer feedback since the launch of the Ducati Diavel Ducati will not be producing a Diavel in Diamond Black as well as Ducati Red together with Carbon and Carbon Red. Ducati have also modified the colour of the air intake and the headlight support on the Ducati Red version to a darker shade of silver which further enhances the elegant appeal and the sportiness of the motorcycle.
championship, contested on the most desirable motorcycles around With top teams and riders already committed, including ex-British Superstock riders & privateers with experience from the R6 Cup, KTM Cup, GSXR Cup and Speed Triple Challenge. 
Four times World Superbike Champion Carl Fogarty will be reunited with the brand with which he became synonymous by taking to the track at Oulton Park during this weekends MCE British Superbike Championship finale. 
From experience gained on circuits all over the world comes the most exclusive, highest-ever performance 1198 SP ever. For 2011 the 1198 is being updated with additional equipment as standard and the improved 1198 is joined by the exciting new 1198 SP. The Ducati 1198 SP enhances the previous 'S' version by rolling out equipped with ducati traction control (DTC), Ducati Quick Shifter (DQS), Ducati Data Analyser (DDA), Ohlins TTX rear suspension, slipper clutch and aluminium fuel tank in addition to the usual Ohlins front suspension, forged Marchesini wheels and lightweight carbon fibre components.
At 168 kg dry weight, the 1198 SP is all set for your next track challenge.
140hp engine, new steering damper and Monobloc brakes for 2011 848 EVO 
looks and class leading technology. The Multistrada is a bike with the emphasis on ‘multi' and could be described as four-bikes-in-one as its characteristics can be changed by the touch of a button to different riding modes: Sport, Touring, Urban and Enduro. Power and torque delivery, suspension settings and traction control can be changed even while riding. The Multistrada incorporates many innovations including ride–by-wire, Ducati traction control (DTC), Ducati electronic suspension (DES), a new Testestretta 11° 150hp producing 87.5lb ft of torque and a host of other cutting edge specifications. 
