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News


See below for Riders' current news. If you would like to read our archive news click HERE

V.I.P. PREVIEW EVENINGS

Join us and get under the skin of the most anticipated motorcycle of 2010 and quite simply the most technologically advanced road bike ever created. The all-new Multistrada 1200 brings unrivalled versatility to the UK roads - all of them, by being 4-bikes-in-1. A 150hp Sportsbike, a fully laden Tourer, a 100hp Urban weapon and an Enduro capable motorcycle. All available at a click of a button. This is a motorcycle that truly adapts to your riding style and not the other way around.

At these special preview evenings on the 3rd, 4th and 5th of March (Plus all day on Saturday 6th

March at Ducati Bristol), we will take you through all of these stunning features and more, including: Ducati Electronic Suspension, Traction Control, ABS, the new 1198 Superbike derived Testastretta 11º engine and the 4 model versions.

Wednesday 3rd March – 6 - 8pm Riders of Bridgwater

Thursday 4th March – 6 - 8pm Riders Of Cardiff

Friday 5th March – 6 - 8pm and Saturday 6th March – 9am - 6pm Ducati Bristol

This article was posted on Monday 1st March 2010

Spring News Letter
Riders Spring Newletter 2010
The spring issue of the Riders Magazine is now available to download here.

It covers all the latest news within the Dealerships, latest offers, reviews of the latest bikes, product features and a new section following the progress of Team - Ridersmotorcycles.com with new race signing of Michael Rutter and much more.

Happy reading and if you would like to receive a copy in the post on a regular basis just let us know. In the meantime click on the image and enjoy.

This article was posted on Tuesday 23th February 2010

 

Amazing spring offers

Riders Weekend SaleHead to the Spring Sale at Riders on Saturday 27 th and Sunday 28 th February 2010, for one weekend only we are offering £1000's off selected bikes and up to 75% off parts, clothing and accessories.

For example you could save £3799 off a Rocker, 2580 off a Buell 1125CR, £600 off a BMW K 1300 S or £2040 off a Ducati 1198

As well as some huge savings on selected pre-registered and pre-owned bikes we will also be offering some great deals on clothing, parts and accessories for one

weekend only, save up to 75% off. We are open on the Saturday from 9am to 6pm and 10am to 4pm on the Sunday. These deals won't hang around for long so set off early.

Please note savings shown above are based on 2009 pre-registered bikes during sales weekend against 2010 models at RRP. Savings on bikes limited to available stock only. 75% discount off selected clothing, parts and accessories. Discounts apply on the weekend of 27th and 28th February 2010 only. Sale bikes are subject to availability, not all bikes will be available to view at every Riders store, please call us before making a special trip.

*Based on Harley-Davidson 2009 FXDFSE at £15,999 during the sale weekend against 2010 model FXDFSE at RRP.

This article was posted on Tuesday 23rd February 2010

Harley-Davidson Trade-up, Trade-in Campaign 2010

From now until 30 th April 2010 there is a rather special deal on the table if you part exchange your current bike for a new Harley-Davidson.

As long as you've owned the part exchange bike since the beginning of the year and it's over 500cc, you will receive up to an extra £900 in part exchange allowance on top of the deal you agree with the sales person!*

If you haven't tried a new 2010 model, you should. Apart from the lovely feeling of owning a brand new bike there have been lots of changes over the last few years, making the Harley Experience even more enjoyable.

All purchases have to be completed by 30 th April so there isn't a great deal of time – Summer is coming, it won't be long before you'll be out riding with friends on a balmy evening, why not do it on a new 2010 Harley-Davidson

If you are intending to change your bike now is the time to make it happen.

*CVO, XL883N, XL1200X (Forty Eight), Police Bikes, Ex-Demo and Service Loan bikes are excluded from this offer.

This article was posted on Tuesday 23rd February 2010

Riders of Cardiff Scoop New Dealer of the Year Award

Ducati dealers from all over the UK gathered for the annual Ducati dealer meeting during the recent London Motorcycle Show at Excel.

The dealers were presented with an overview of 2009 and the plans and strategies for 2010 which should prove to be exciting times for the Ducati dealer network with the launch of the eagerly awaited Multistrada and other innovative bikes such as the Monster ABS models.

The dealer meeting closed with the customary dealer awards for those who had excelled in 2009. Commenting on the awards, Tim Maccabee, Managing Director of Ducati UK said “the annual dealer awards are an opportunity for us to recognise the efforts of our best dealers in the previous year, those who have gone over and above the call of duty in meeting the needs of customers and representing the brand. Choosing the winners is always a tough call because, as you can imagine, every Ducati dealer is enthusiastic in representing the brand and we believe they all deliver high standards”.

New Dealer of the year 2009 was awarded to Mr Phil Jessop owner of Riders of Cardiff and was obviously jubilant to receive this award on behalf of his fantastic team in Wales!

This article was posted on Tuesday 23rd February 2010

Free IAM Presentations

The Institute of Advanced Motorists is holding a series of presentations to help you learn and apply the essential ingredients of advanced riding. You'll immediately notice a real difference. Skill for Life is a respected and certified course from the IAM which will help you to become a more controlled, confident and ultimately a better rider.

The first course is free to attend is given by the group examiner (a class 1 civilian police driving instructor) This presentation will take you through topics including observation, positioning, speed management, reading the road and awareness of other road users.

Following on from this you can enrol on a practical Skill for Life course, being guided by a trained observer to test standard.

On passing your Advanced Test you will eligible for full membership of the IAM.

For more information on the course email Brian Purnell secretary@dwdam.org.uk or call him on 0800 481828

This article was posted on Wednesday 3rd February 2010

Riders on Facebook

Riders FacebookWe are pleased to announce that we now have our very own Riders facebook page.

facebook was created in its original form back in 2003 and the website currently has more than 350 million users.

The Riders facebook page is being added to everyday, so if you are already a member of the most popular social networking site in the world then why not become a fan today.

You can find our page quickly using this simple link www.facebook.com/ridersmotorcycles or search for 'Riders Motorcycles'.

This article was posted on Wednesday 3rd February 2010

Multistrada 1200 arrives with more 'strada' between major services

With the arrival of the new Multistrada 1200, Ducati will reach a significant milestone in the company's engineering history by extending the periods between major services on the new model to an owner-friendly 24,000km (15,000 miles).

Doubling the mileage between valve clearance inspection has been made possible with the introduction of a new valve seat material combined with improved combustion efficiency and temperatureMultistrada 1200 management designed into the Multistrada's new Testastretta 11° engine.

So called because of its minimised 11° of ‘valve overlap' - the interval of crankshaft rotation during which both the intake and exhaust valves are open at the same time - the new Desmodromic power plant not only transforms the world championship-winning 1198 configuration into a super-smooth 150hp motor for sport touring, but also improves fuel efficiency, emissions and cost of scheduled maintenance.

Arriving in Ducati showrooms from early 2010, the 189kg (417lb) Multistrada 1200 is offered with optional ABS, while the flagship Multistrada 1200 S presents ABS and Ducati Electronic Suspension by Öhlins as standard equipment. The 1200 S is available in ‘Sport edition' with specific components in carbon fibre or ‘Touring edition' with side luggage, heated grips and centre stand.

For more information on this bike and options please contact us without delay!

This article was posted on Wednesday 3rd February 2010

Bike Safe

Following the success of the previous years Bike Safe events held at Haynes Motor Museum this year the event is taking place at Castle Combe Race Circuit near Chippenham in Wiltshire. Not only has the location moved but also the date as it's now taking place much later in the season on Saturday June 5th.

The Castle Combe Circuit and all its facilities will provide participating riders the opportunity to ride around the circuit supervised by Castle Combe's own riders for a 15 minute session after receiving a full safety briefing after completing a one hour on road ride out with a Police Advanced Motorcyclist on a two to one basis.

There will be something for everyone, even if you're not participating in the Police ride out and track experience dealers including Riders, will be attending with a wide range of motorcycles on display, with clothing and accessories on sale. Free entry, spectators welcome.

The focus of the event remains the same as before, Road and Rider safety. The message is, that further rider training, post test, can dramatically reduce the risk of involvement in serious or fatal incidents and reduce insurance premiums. 2009 saw a significant reduction in rider fatalities over 2008 within the Avon and Somerset force area but this number can be reduced further.

The Police ride out and track experience is open to any rider who holds a full motorcycle licence and is just £25 but due to strict legislation which Castle Combe Circuit must comply with, a noise limit of 105db applies to all bikes on the circuit.

To book a place on the event then follow this link http://www.avonandsomerset.police.uk/operations_and_initiatives/ride_to_arrive/bikesafe_event.aspx

This article was posted on Wednesday 3rd February 2010

Afgan Heroes
Afgan Heroes

Thousands of bikers from throughout the country are planning a spectacular mass ride through Wootton Bassett in Wiltshire on Mothers Day to honour soldiers who have lost their lives in Afghanistan. For more info follow the link below

http://www.afghanheroes.org.uk/bikersevent.asp

This article was posted on Wednesday 3rd February 2010

 

London Motorcycle Show

The London Motorcycle Show will host the UK launch of the 2010 Ducati model range as the bright lights of the capital city illuminates an eagerly awaited line-up that includes the hugely anticipated Multistrada 1200.

The Ducati stand will showcase the full 2010 range including UK debuts for the Multistrada 1200 Touring, Hypermotard 1100 Evo, 848 Dark, 1198s Corse, Monster 696 ABS and Monster 1100 ABS.

The Multistrada 1200 Touring comes to the London show as part of a nationwide tour prior to its launch in March and has already provoked unprecedented interest with many dealers reporting prodigious amounts of forward orders.

The iconic Monster range will be represented by the Monster 696 and Monster 1100 which will both carry the ABS options in 2010. The Monster has always been an exceptionally popular bike in the Capital and is sure to attract large numbers of visitors to the stand.

The flagship Superbike range has expanded with the addition of the new 848 Dark and the exotic 1198S Corse and the updated 1198S while the Hypermotard family sees the biggest changes with three new models. There is the new lighter and more powerful Hypermotard Evo, the more extreme and track focused Evo SP and the Hypermotard 796 which offers a lower seat height and a smooth flexible engine for the urban environment.

A Ducati display would not be complete without a selection of the bikes that will compete in this year's British Championships including Riders Racing who will contest BSB with Michael Rutter and Martin Jessop. Ducati will also display the British Superstock entry which will be launched at the show and an 848 race bike that will be part of the new 848 challenge debuting in 2010.

The London Motorcycle show takes place at the ExCel London and runs from the 4th February until 7th February. For visitor information and opening times visit www.londonmotorcycleshow.com.

This article was posted on Wednesday 3rd February 2010

The new R1200 GS and R1200 RT is here

2010 BMW R1200 GS AdventureOn 06 February 2010 Riders will be celebrating the official launch of the updated R 1200 GS, R 1200 GS Adventure and R 1200 RT.

Each of these new 2010 models is now powered by a new version of the highly-acclaimed 4-valve Double Overhead Camshaft (DOHC) boxer engine, previously only featured on the HP2 Sport.

The new advanced engine management system has been optimised to meet the specific requirements of each of the motorcycles - the travel enduro riding style of the R 1200 GS range and the all-day, luxury touring use of the R 1200 RT.

In addition, the R 1200 RT Tourer gains a new style fairing, new switches and controls, and the latest version of BMW's unique Electronic Suspension Adjustment (ESA II) as an optional extra, further enhancing its reputation as a sophisticated high-mileage tourer.

During the course of the Dealer launch weekend, customers will have the opportunity to book a test ride on these brand new motorcycles and take part in an exclusive World of BMW competition to win one of the World of BMW Activities – an Off Road Skills course at Simon Pavey's school, a Road Skills course with BMW Rider Training or a BMW Tour to the D-Day Beaches of Normandy.

Adrian Roderick, General Manager of BMW Motorrad UK, said: “The unveiling of the new R 1200 RT and R 1200 GS / GS Adventure, with our new 4-valve, DOHC version of the much-loved boxer engine will reaffirm BMW's position at the top of the touring and adventure sports markets.”

The new R 1200 RT, R 1200 GS and R 1200 GS Adventure are priced at £11,775, £9,925, £10,745 OTR respectively.

This article was posted on Wednesday 27th January 2010

Harley-Davidson Forty-Eight is a raw and radical ride

The new Harley-Davidson® Forty-Eight™ motorcycle is a new factory custom in the legendaryHarley-Davidson Forty-Eight tradition of the hot rod Sportster line with the raw, elemental appeal of a Custom.

Riding low and featuring the classic 2.1-gallon (7.95 litre) "peanut" fuel tank, the Forty-Eight backs up its bulldog appearance with the performance of its blacked and polished rubber-mounted Evolution 1200 cc V-Twin engine. The low solo seat, under-bar mounted mirrors, clean rear fender and fat balloon tires emphasise the Forty Eight's focus on chiselled customisation.

Lying low from tyre-to-tyre, the Forty-Eight showcases more of its black 1200 Evolution V-Twin engine with polished accents and other components with a clean look highlighted by the traditional peanut fuel tank, small solo seat and lightening holes in the backbone mounting bracket. The Forty-Eight has more than just custom cool styling with the smooth ride on new front fork sliders, a fat and wide 150 mm front tyre and slammed rear suspension.

With Electronic Sequential Port Fuel Injection (ESPFI) and a broad torque curve, the Forty-Eight delivers a powerfully responsive ride with smooth clutch effort. The chrome, staggered shorty dual muffler pounds out the distinctive Harley-Davidson American V-Twin sound.

The Forty-Eight embraces the street up front with forward foot controls, low profile custom handlebar, under-bar mounted mirrors, fork-mounted turn signals, slammed speedometer mounting bracket and lightened fork brace. A unique dual texture solo seat fits the lone rider, while a passenger pillion, footpegs and backrest are some of the many accessories that can be added.

The black chopped rear fender with combination stop/turn/tail lights help show-off the fat 150 mm rear tyre and 16-inch Black Steel Laced wheels. The front tyre also rides on a wide black wheel.

The Forty-Eight is available in Vivid Black, Brilliant Silver and Mirage Orange Pearl colours. To see more images please CLICK here.

Forty-Eight features and highlights:
Blacked and polished rubber-mounted Evolution 1200 cc V-Twin engine with chrome accents
Electronic Sequential Port Fuel Injection (ESPFI)
Steel 2.1-gallon (7.95 litre) peanut fuel tank with lightening hole mounting bracket
One-piece, solo Sportster classic seat
710mm seat height
Fat balloon tyres
16-inch Black Steel Laced wheels
Low profile custom handlebar
Under-bar mounted mirrors
New front forks with wide triple clamps
Chopped front fender mounted on fork brace with lightening holes
Fork brace mounted chopped front fender
Blacked components including air cleaner cover, clutch and brake levers and turn signals
Chopped rear fender
Stop-turn-tail lights
Two-year factory warranty
Harley-Davidson Smart Security System

Priced from £7990, reserve yours today

This article was posted on Tuesday 26th January 2010

Multistrada Roadshow

The new Multistrada 1200 embarks on a nationwide tour as this incredible new Ducati goes onMultistrada display at dealerships around Britain from January until March.

The unprecedented amount of interest, sales enquiries and sales orders has led to this tour being organized to reach as many people as possible. Ducati UK have secured the loan of the only display Multistrada S Touring model in the world for these unique events.

The tour will cover the length and breadth of Britain and will make its way to Riders in Bridgwater, Bristol and Cardiff at the beginning of March, full dates to be announced very soon!

The road show will give motorcyclists the chance to see the Multistrada Touring version in the UK for the first time. The Multistrada 1200S Touring version features, as standard, electronically adjustable suspension, traction control, ABS as well as the more traditional accessories such as panniers, heated hand-grips and centre stand. The much hailed Multistrada is already being talked about as a ‘bike of the year' and is expected to draw huge interest across the country from Britain's motorcyclists.

If you would like receive an invite to the preview evening please let us know, either drop us an email with your name and address or give us a call.

This article was posted on Friday 22nd January 2010

Ducati 1098 MCN's Number 1

More than 12,000 MCN readers have responded the MCN Biking Britain survey this year, and their combined scores on the bikes they own and love (or hate) have allowed MCN to put together this definitive list of their top 100 bikes.

The Ducati 1098 came out at number 1 with a score of 94%.

MCN comments “i t's a Ducati motorcycle in the truest form. Blood red, stunning to look at and absolutely pure in its purpose. The Ducati 1098 finally stands for what a Ducati motorcycle means - pure unadulterated sports bike heaven.”

To see the top bikes survey just click HERE

This article was posted on Thursday 21st January 2010

Teknic Sale

Riders of Bristol are currently having a sale on all Teknic clothing in stock. The summer and track days may seem a long way off at the moment but it'll be here before you know it, so why not get prepared with a new set of leathers and gloves? These are just a selection of offers available, for extra information click HERE or to check availability please call Bristol on 0117 9588777.

This article was posted on Thursday 21st January 2010

Open for business as usual.

Riders are making every practicable and reasonable steps to ensure we remain open given the recent bad weather, even though you will probably and understandably reschedule your bike service, we will still be at the end of the phone to answer any questions you have.

However due to unforeseen levels of snow and ice that might visit in the coming weeks, we advise you ring us before making a trip to Riders if in doubt. Our contact numbers for Bridgwater, Bristol and Cardiff can be found HERE.

The Perfect Christmas Present

Riders Gift VoucherUnsure what to get that bike enthusiast in your life, Riders vouchers offer an easy solution.

Riders Gift Vouchers are available in £10 and £20 denominations and are exchangeable at any Riders branch, use them at our parts, clothing or service counters in Bridgwater, Bristol or Cardiff.

All vouchers come with a gift card and envelope. If you are buying our vouchers online we can send these out on your behalf together with a personal message via recorded courier to you or to save time direct to your intended recipient.

Purchase our vouchers online now!

This article was posted on Monday 21st December 2009

Ducati 2010 Apparel
Ducati 2010 Apparel

Ducati's 2010 apparel collection is now available for purchase online and in store at Riders. With a style all its own, the 2010 collection will set Ducati riders apart wearing these great new pieces.

The 2010 apparel and accessories fit the lifestyle of any Ducati enthusiast, seasoned rider, or motorcycle style-seekers. This collection not only offers technical jackets and leathers but also a full line of t-shirts, caps, belts and sunglasses for men and women. These must-have pieces from Ducati are an essential finishing touch to any riding adventure on and off the road.

Highlights of the collection include the debut of Ducati Corse's new logo apparel, the vintage 80's line that combines a sporting feel with a retro look and the Ducati Legend distressed apparel celebrating the unique history of Ducati.

This article was posted on Monday 21st December 2009

Riders Become Shoei Assured Dealers

Shoei Assured Service CentreShoei has been dedicated to the development of superior helmet technology since 1958, we are pleased to announce that Riders is now an Shoei Assured Dealer.

Riders aim to give you the ultimate in service, both when purchasing your helmet and providing in-store fitting expertise and knowledge and being a Shoei Assured Service Centre will ensure that you purchase the best fitting and most appropriate helmet for your unique needs. For more on the Shoei Assured scheme please visit the Shoei Assured website.

Shoei's helmet is favoured by many riders of the world and recognized as global brand by many riders of the world because of its high quality.

We will shortly be making Shoei products available on our Online Store but in the meantime please contact us with any enquiries where our trained team will be able to assist.

This article was posted on Wednesday 2nd December 2009

Winter Motorclothes®

With the festive season fast approaching, Riders is getting into the Christmas spirit with a new collection of Holiday MotorClothes®. We have something for everyone, including leather jackets, functional and casual outerwear, sportswear, jewellery and collectible items.

Inspired by a heavy metal theme, the men's Holiday collection uses dark colours, tactile fabricsHarley-Davidson Dugeon 3-in-1 and textures, inventive graphics and industrial accents such as bold rivets and studs. Meanwhile, the female range combines flattering cuts with rich colours for a classic and confident look on the road.

The men's Dungeon 3-in-1 Leather Jacket is manufactured in midweight leather with a poly-mesh lining, and the zip-out removable hoodie can be worn separately. Its two front vertical vents and two large back vents help to keep things cool when riding, while its hand-warmer pockets help to avoid the winter chill. The jacket also has an internal pocket system for a mobile phone, MP3 player and eyewear, as well as body armour pockets at shoulders and elbows. For all-round functionality, the men's functional range includes the Cold Weather 2-in-1 Full Finger Gloves and Dungeon ¾ Helmet.

The ladies' Silver Shadow Leather Jacket is bound to make a statement this winter. Made from midweight leather, the jacket is adorned with suede appliqué and embroidered graphics. Demonstrating its practicality, the quilted liner can be removed when the weather heats up and the lightweight body armour pockets at shoulder and elbows – which fit FXRG® – provide added protection.

In addition, the female collection includes a number of casual options, including the Harley--Davidson Hinterland nylon vest, Harley-Davidson scoop neck tee and embroidered hats and scarves, which are available in eye-catching brick red hues. Other functional items include the Harley-Davidson Fuel Full-Finger Leather Gloves.

The Holiday collection is full of fantastic gift ideas for motorcycle enthusiasts.

This article was posted on Wednesday 2nd December 2009

Christmas Opening Hours

Wednesday 23 rd December 9.00am – 6.00pm
Thursday 24 th December – Closed
Friday 25 th December – Closed
Saturday 26 th December – Closed
Sunday 27 th December – Closed
Monday 28 th December – Closed
Tuesday 29 th December 9.00am – 6.00pm
Wednesday 30 th December 9.00am – 6.00pm
Thursday 31 st December 9.00am – early finish
Friday 1 st January – Closed
Saturday 2 nd January 9.00 – 6.00pm

This article was posted on Tuesday 1st December 2009


Click to download the MCN review

BMW S 1000 RR Launch

Join us for the launch of the BMW S 1000 RR on Saturday 5 th December at Riders of Cardiff.

As BMW's first entry into the supersports market, you'd expect the S 1000 RR to be pretty special. With a class leading 193hp and a power-to-weight ratio

of better than one-to-one, the S 1000 RR provides the ultimate in BMW performance, wrapped up in a package weighing-in at just 183kg (dry weight).

Add this to race developed technology, such as Race ABS and Dynamic Traction Control (DTC) - the first such combination of features available on a superbike - and whether you choose Rain, Sport, Race or Slick modes, the S 1000 RR promises an exhilarating ride, both on and off the race track.

Enter our prize draw to win £5,000 worth of track days, Terms and conditions apply. Our sales staff will be on hand all day to provide part exchange valuations, why not trade in your current superbike for this very special BMW. To ensure a speedy delivery of this exciting machine for spring 2010 why not put down your deposit on Saturday! Our doors will be open from 9am to 6pm.

This article was posted on Friday 27th November 2009

Bike Show 2009

The Eicma visitors elect the new Ducati Multistrada 1200 Best Bike in show.

More than 20,000 fans voted for the bike by participating in the competition organized each year by the Italian "Motociclismo" magazine, who carried out a survey among the visitors with a form to fill out either at the show or online. The new Multistrada 1200 took more than 48% of the votes, followed by the MV AgustaF4 and the Aprilia RSV4.

The prize giving took place at the end of the show, on the official Motolive stage (the area dedicated to EICMA's external events) in the presence of Dr. Costantino Ruggero, the General Director of EICMA, and Piero Bacchetti, President and CEO of the Edisport publishing group. This was the final event at the end of an intense week that saw nearly 450,000 visitors fill the Halls of the Milano-Rho trade show district.

The award only emphasizes the public's enormous interest in the new jewel in the Borgo-Panigale crown, a further confirmation of the energy and resources that Ducati is dedicating to the constant development of new products.

The new Ducati Multistrada 1200 thus reigns supreme. Not just a new bike, but a new concept of bike. From the moment the EICMA show opened, the area of the Ducati stand dedicated to this innovative machine was flooded with a constant tide of visitors, all eager to see the new product, the pride of the Italian motorcycle industry.

The 1200 is a Multistrada with the emphasis on Multi, a sportbike which is powerful and fun but also easy to ride and whose first priority is the safety and comfort of its rider.

Ducati wanted to produce a motorcycle to tackle any kind of journey and road surface, a motorcycle that used technology derived from the Bologna-made race bikes in MotoGP and World Superbike.

A bike with no limits, that can transform itself to suit the rider's demands, from a supersport to a tourer for long journeys with a passenger and luggage, to an everyday bike which can breeze through the daily commute and also tackle off-road routes with the agility of an enduro; in other words, four bikes in one!

The Ducati Multistrada 1200 arrives on the market in Spring 2010.

This article was posted on Wednesday 25th November 2009

Multistrada 1200 Price

The Multistrada 1200 standard base model price is confirmed at £10,995. Please note this SRP is based on the VAT rate being 17.5% which we assume will be applicable from 1 st January 2010. However, the SRP may be adjusted if the VAT rate is not changed to 17.5%.

No pricing has been announced for the Multistrada 1200 ABS, S or T models.

This article was posted on Monday 16th November 2009

The new Multistrada 1200

Ducati UK will be showcasing two of the hottest new models at this year's NEC motorcycle show.

The new and eagerly awaited Multistrada 1200 along with the acclaimed Hypermotard 796 will be making their UK debuts at the International Motorcycle Show in Birmingham from the 27th November to the 6th December.

Ducati will have just two new models on display rather than their full range with a smaller scale stand than in previous years. However despite the economic climate that has resulted in other manufacturers taking the decision not to attend this year's show at all, Ducati felt it was vital to not only support the UK'sDucati 2010 Multistrada 1200 premier motorcycle show but also not to deny the British public the opportunity to see one the most important and eagerly awaited bikes of 2010.

The Multistrada 1200 unveiled recently at the Milan show stunned visitors with its innovative looks and class leading technology. The Multistrada is a bike with the emphasis on ‘multi' and could be described as four-bikes-in-one as its characteristics can be changed by the touch of a button to different riding modes: Sport, Touring, Urban and Enduro. Power and torque delivery, suspension settings and traction control can be changed even while riding. The Multistrada incorporates many innovations including ride–by-wire, Ducati traction control (DTC), Ducati electronic suspension (DES), a new Testestretta 11° 150hp producing 87.5lb ft of torque and a host of other cutting edge specifications.

Weighing in at 189kg the Multistrada is lighter than any other road enduro, touring or sport touring bike currently available and coupled with class leading technology, Ducati has once again set the benchmark and is certain to be the biggest draw at the show.

The Hypermotard 796 joins the Multistrada at the NEC and has already been lauded after its recent press launch in Bologna where it impressed with its agility and adeptness and will no doubt be a draw to those looking for a versatile urban companion. The 796 is as aggressively striking as the 1100, but with a lower seat height, flexible 81hp engine and an overall weight of 167kg, the new 796 fuses aggression with mild manners, a perfect combination for the city or the open road.

This article was posted on Friday 13th November 2009

Harley-Davidson closes Buell Motorcyles

On Thursday 15 th October 2009 it was announced that Harley-Davidson will cease production of Buell motorcycles, a statement from Eric Buell can be viewed here.

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Remaining inventories of Buell motorcycles, accessories and apparel, while they last, will continue to be sold through authorized dealerships. Warranty coverage will continue as normal for Buell motorcycles and the Company will provide replacement parts and service through dealerships.

Existing Buell owners can be assured that there will be no change s to the service s provided by Riders.

This article was posted on Friday 16th October 2009

Harley-Davidson Fall Collection Now In Stock

The days may be getting shorter, but the Harley-Davidson Fall 2009 collection of MotorClothes ® is one reason to be cheerful about the new season. Both ranges are designed to provide a casual, comfortable and classic look throughout autumn/winter for both motorcycle enthusiasts and style-conscious shoppers.

The chic City Lights 3-in-1 Leather Jacket for women has a removable cotton hoodie for extra warmth and features a practical interior pocket system for a mobile phone and MP3 player. Equally versatile is the fashionable Gypsy Road 3-in-1 Cotton Jacket – ideal for unpredictable autumn weather. It has a removable hooded vest, which can be worn separately, and hand-warmer pockets when the temperature drops.

For men, the Deadwood Convertible Leather Jacket in luxurious chocolate mid-weight leather can be transformed into a stylish gilet, thanks to the zip-off sleeves. The front and back vents help to moderate body temperature during warmer autumn spells and chilly winter days. The Accelerator Leather Jacket, with Switchback technology, also enables the rider to be cool when it's hot, and is warm and windproof when it's cold. The lightweight leather panels zip off to reveal a poly mesh body underneath.

For Harley-Davidson enthusiasts more interested in fashion than function, the men's Fall collection also includes several items of casual outerwear and sportswear including the retro look short-sleeved khaki Garage Shirt.

The women's Fall collection also includes a variety of high-fashion, casual pieces and sportswear. The Allover Print Cami has a modern graffiti-style print, which would look great with Harley-Davidson's Low Rise Denim Jean, on top add the luxurious Canyon Rim Leather Jacket in vintage orange.

A new range of accessories completes the range. Charmed accessories such as the Hip Chain, Key Fob, Bracelet and Earrings are embellished with coloured rhinestones to make Harley-Davidson's female enthusiasts sparkle in the winter season. Meanwhile, the H-D Skull Belt Buckle. D-Ring Belt, Camouflage Flat Top Cap and reversible Knit Cap are perfect gift ideas for those difficult-to-buy-for male relatives.

This article was posted on Thursday 8th October 2009

Hoggin' the Bridge

BRIDGWATER HOG invite you to join them on the 9th Hoggin' the Bridge. The ride will take place on Sunday 18th October and will start off at 11.00 from Severn View services junction 1 M48 on the English side of the Old Severn Bridge near Bristol.

All bikes are welcome and all is asked is a donation of £10. For more information please visit www.hogginthebridge.co.uk 3000 to 4000 thousand bikes are expected, mainly Harleys, though ALL bikes are welcome.

Riders will be supporting the event providing mechanical assistance to anyone who is unlucky enough to run into problems.

This article was posted on Monday 5th October 2009

New Hypermotard 796

Ducati has released the first images of the Hypermotard 796, in advance of the international EICMA motorcycle show in Milan.

The Hypermotard family will expand for 2010 with the addition of the exciting new Hypermotard 796. Just as aggressively striking as the 1100, the new Hypermotard 796 features a lower seat height and brand new smooth and flexible engine to make it the perfect urban assault vehicle. Whether it's working the daily commute or attacking the opeDucati Hypermotard 796n roads, the 796 will ride the common ground between manners and madness by mixing Ducati's unrivalled twin-cylinder power and sport bike heredity with the lightweight and minimalist supermotard concept.

The 796 weighs in at just 167kg (368lb), partly achieved by a lightweight engine, but also by continued chassis development that includes redesigned top and bottom fork clamps and an improved frame layout which eliminates almost all of the forged elements previously used with the 1100.

At 825mm (32.5in), the seat height of the 796 is a sure-footed 20mm (0.8in) lower than the 1100 and, when combined with the new engine's smooth power delivery, this Hypermotard inspires confidence however and wherever its ridden.

The completely new Ducati 796 engine, which conforms to Euro 3 regulations, produces 81hp (59.6kW) of power and 55.7lb-ft (7.7kgm) of torque with the smooth and economic rideability expected from all Desmodue L-Twins.

The bike is equipped by an APTC ‘wet' clutch to give a ‘slipper' type action that prevents destabilization of the rear-end during aggressive down-shifting and also gives the extra benefit of a super-light feel at the lever, a great benefit in stop-start city traffic or during longer journeys.

The new 796 comes in an urban-style Dark finish with matte black tank and beak section, black frame and black wheels or, alternatively, matte white tank with contrasting matte black beak, black frame and black wheels. For the purists, an 1100 look-alike red tank with matching beak section, red frame and black wheels gives the 796 a traditional livery.

The Hypermotard is expected to arrive at Riders in December. The bike Matt colour versions have an SRP of £6,995 and the traditional Red version is £7,195 SRP.

This article was posted on Thursday 1st November 2009

Be the first to ride at Riders!

You are invited to be one of the first to ride one of the stunning 2010 Harley-Davidson motorcycles on Saturday 12th and Sunday 13th September at Riders.

There's only one road. Your own. But there are twenty nine Harley motorcycles in the 2010 model range. Four of them are brand new: the Dyna Wide Glide, the Fat Boy Special, the Electra Glide Ultra Limited and the XR1200X.

Our branches in Bridgwater and Bristol will be opening their doors for a special demo weekend from 9am to 6pm on Saturday and 10am to 4pm on Sunday. As well as the bikes also enjoy our BBQ and some great live music too from local bands Relocate in Bridgwater and The Worried Men in Bristol.

Why not pre book your demo now simply contact us and we'll put your name in the diary.

This article was posted on Wednesday 2nd September 2009

DUCATI 0% OFFER

Ducati hopes to make the dream of owning a Ducati more achievable than ever, with a 0% finance offer and lowest ever service costs.

The stunning 1198 is available from £182.17 per month whilst the smaller but perfectly refined Ducati 1198s848 is a steal from as little as £147.44 per month. The new Monster 1100 only released at the end of this year also qualifies for this exceptional offer with payments from £117.65 for the Monster 1100 to £87.72 for the smaller 696+. The new Streetfighter is available from £161.33 per month and the higher spec Streetfighter S being £196.06 per month.

The full range of the strongest ever line up to emerge from the Bologna factory now has cheaper service costs and linked with a 0% finance scheme there has never been a better reason to buy a Ducati.

There are 2 schemes, 24 monthly payments with a 25% deposit and *48 monthly payments with a 25% deposit. This finance offer comes into effect from 28th August 2009 with the finance package ending 31st October 2009, examples of this finance package can be obtained from Riders.

*Customer rate on this option is 2.4%

This article was posted on Monday 24th August 2009

Buell® Performance Academy back by popular demand

Following high demand from the first ever Buell Performance Academy event held at Castle Combe motorsport circuit in Wiltshire earlier this year, an additional date has been added to the popular 2009 Buell Performance Academy calendar. The extra Buell® Experience event will be the final one of the year on 28 September.

The half-day Buell® Experience will encompass on-track activity; an off-road Ulysses adventure; hot pillion laps* with former British Superbike rider Matt Llewellyn; the opportunity to beat the clock on the skills course; and a ride-out led by Buell® UK's professional riding team.

A wide range of Buell® motorcycles will be available at each event incorporating the infamous trilogy of technology design principles. The low unsprung weight, mass centralisation and frame rigidity adds to rider enjoyment across the action-packed activities. The day costs just £99 per person

For more information and to book your place please contact us now!

This article was posted onFriday 21st August 2009

South West Bike Show – Harley 2010 Launch

If you can't make it to Riders on the 28 th or 29 th August you can be one of the first to catch a glimpse of the stunning 2010 range of Harley-Davidson motorcycles at Riders stand at the South West Motorcycles show in Exeter this coming August Bank Holiday weekend.

Riders is a regular exhibitor and sponsor of the South West bike show which takes place at the WestPoint Arena in Exeter, just off junction 30 of the M5.

The annual event runs on the Saturday and Sunday of the August Bank Holiday. Amongst various trade stands, the event also hosts a live band and includes a host of stunt teams on both two wheels and four.

Restaurants and bars will be available on site and guarantees great family entertainment. Riders will be exhibiting at the event displaying the latest 2010 Harley-Davidson models along with Buell and Ducati motorcycles too.

The show will take place from 10.00 to 17.00 on Saturday and Sunday.

This article was posted onFriday 21st August 2009

New Harley-Davidson's for 2010

Power, luxury, style and value – Harley-Davidson enthusiasts can expect much more from the four new motorcycle models due to be unveiled by Riders at the end of the month. The legendary American Motor Company ® has combined tradition with technology to create the latest additions to its current line-up, which is sure to impress motorcycle riders throughout Bristol.

The new models, on display in the dealerships from 28 August, include the Electra Glide® Ultra Limited motorcycle. Described as the new king of the Harley-Davidson ® Touring line, it offers the 2010 Harley-Davidsonsperformance upgrade of a Twin Cam 103 ™ engine and features standard equipment items previously offered only as accessories on regular-production Harley-Davidson Touring models.

Other highlights include the Dyna ® Wide Glide ® , which returns as an all-new Dyna ® model with old-school chopper style. The new Fat Boy ® Special motorcycle in satin chrome and denim black is a darker, lower version of previous fat-custom models.

Also new for 2010 is the latest incarnation of the XR1200 ® – the all-new XR1200X ™ . Introduced to run alongside the existing XR1200 ® , the updated styling of the new model creates an aggressive presence, and riders can expect an enhanced performance and firmer handling on the road.

Harley-Davidson Custom Vehicle Operations ™ (CVO ™ ), masters of shimmering chrome and bold paint, also offers four limited-production models for 2010. The CVO ™ Softail ™ Convertible is a versatile urban touring motorcycle, while the CVO ™ Street Glide ® is a high-performance bagger. The CVO ™ Ultra Classic ™ Electra Glide ® and CVO ™ Fat Bob ® models are refreshed for 2010 with new paint schemes and styling details.

“The new Harley-Davidson ® motorcycles epitomise the brand's enthusiasm for motorcycling, w e may all be living and working in a challenging environment these days, but our passion for creating and riding great bikes will never change.”

For a closer view of the new Harley-Davidson ® motorcycles and to book a test ride, please call us in Bridgwater on 01278 457 652 or Bristol on 0117 958 8777.

This article was posted on Monday 21st August 2009

 
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