Ducati Season Opening – Celebrating 100 Years of Passion at Riders

POSTED: 26/03/2026

Ducati Season Opening – Celebrating 100 Years of Passion at Riders

The new riding season begins in true Ducati style this April, as Riders of Bristol and Riders of Bridgwater come together to host the nationwide Ducati Season Opening.

Taking place on Saturday 18th April, this special event marks the start of Ducati’s 100-year celebration — a century of innovation, performance, and unmistakable Italian character born in Borgo Panigale and admired by riders across the globe.

Discover the 2026 Ducati Range

Be among the first to experience the excitement of the 2026 Ducati model lineup, with every bike engineered to deliver even more in terms of performance, technology, and pure riding enjoyment. Whether you're drawn to superbikes, nakeds, or touring machines, there’s something in the range that demands attention.

What to Expect on the Day

Both locations will be buzzing with activity, giving visitors the chance to fully immerse themselves in the Ducati world:

Get up close with the latest 2026 Ducati models
Explore the newest Ducati accessories and apparel collections
Book a test ride and experience the performance for yourself
Enjoy food and refreshments throughout the day
Speak with the team about current offers and everything new for the season

Secure Your Test Ride

If you’re ready to take things a step further, booking a test ride in advance is highly recommended. It’s the perfect opportunity to feel the power, precision, and character that define every Ducati.

Book your test ride here:
https://ridersfor.me/4l12o7G

Join the Celebration

This event is more than just a season launch — it’s a celebration of Ducati’s legacy and the passion that continues to drive it forward. Whether you're a long-time Ducati enthusiast or simply looking for inspiration for your next ride, this is the perfect way to kick off the year.

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Riders of Bridgwater Limited T/A Riders Motorcycles is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allow Riders of Bridgwater Limited T/A Riders Motorcycles to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

We are a credit broker and not a lender. We can introduce you to a lender on our panel, which includes lenders of vehicle manufacturers. We have commercial arrangements with lenders and credit brokers which are likely to influence who we introduce you to. We are not an independent financial adviser and don’t give you any advice or recommendations. It is your choice whether you enter into any finance agreement.

Our approach is to introduce you first to the manufacturer lender linked to the franchise offering you the vehicle. They will usually offer the best available package for you, taking into account both interest rates and other contributions (but we do not guarantee they do). If they are unable to offer finance, we then seek to introduce you to someone else on our panel. We will usually receive a commission for your introduction. This will be either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you choose.

Lenders of vehicle manufacturers may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement. Before we propose you to a potential lender, we will tell you of the likely amount of commission we will receive and seek your consent to receiving this commission. The exact amount of commission will be confirmed before you sign your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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